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Oprah and Bono broke into shopping

Oprah and Bono broke into shopping



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Overseas television star Oprah Winfrey and U2 vocalist Bono attended Chicago's "Magnificent Mile" shopping center Thursday to promote a new clothing line, electronic accessories and gadgets, including a special iPod model, which will be sold. to raise new funds to fight the AIDS scourge in Africa, the Associated Press reported by Rompres on Friday.

Overseas television star Oprah Winfrey and U2 vocalist Bono attended Chicago's "Magnificent Mile" shopping center Thursday to promote a new clothing line, electronic accessories and gadgets, including a special iPod model, which will be sold. to raise new funds to fight the AIDS scourge in Africa, the Associated Press reported by Rompres on Friday.
Big companies Gap Inc., Apple Computer Inc., Motorola Inc., Converse Inc. and Emporio Armani have launched a range of "red" products (the symbolic color of the fight against HIV / AIDS), and a certain percentage of their marketing will be directed to Global Found, an organization that supports the fight against AIDS, tuberculosis and malaria in African states. .


"Some people are not ready to go out on the streets for such reasons, so we decided to go where these people can be found to raise awareness, and the places where we could find them are the big shopping centers," said Bono for the agency cited. "Now when you buy jeans and t-shirts the money will go to Africa, to mothers who need AIDS drugs for their children," added the Irish rocker.

The clothing company Gap, which launched its "red" product line in stores on Friday, announced that it will donate half of the profits to the Global Fund organization.
Apple Computer Inc. will contribute to this humanitarian action with $ 10 out of the $ 199 cost of a now red nano iPod.
The two stars who arrived at the launch of this humanitarian action in downtown Chicago in a red Ford Thunderbird car left the stores with their arms full of bags with the items they bought. Bono and Oprah, suffering from a shopping fever, first passed through a Gap store, then crossed the threshold of an Apple store. The Armani and Motorola stores were not forgotten either.
The humanitarian campaign based on the marketing of some red products began this spring in the United Kingdom and has so far raised $ 12 million for programs to combat the spread of the AIDS epidemic in Africa.
Source: Rompres
October 16, 2006